For those who rather stay in smaller and boutique type hotels that generally offer closer service to clientele, I suggest three great options whose concept are very different one from the other besides being located in different areas - which can influence a lot the whole travel experience.

Market House: Recently opened in Yaffo's Old Harbor District. The Market belongs to the large group of Israeli hotels Atlas and is in a very well-located corner: a few steps from the beach and the bustling streets surrounding the local flea market. It is a very cool boutique hotel with unpretentious service, no room service, and with excellent breakfast. Tip: every day, from 5 pm to 8 pm, it offers a happy hour with complimentary drinks and snacks. The lobby is an invitation to spend a few hours, or even at the outdoor extension tables of its restaurant. The daily rate costs on average 300 dollars.

White Villa: Undoubtedly, one of my favorite places in Tel Aviv. Its location is excellent. Super central, just steps from the city's busiest streets and lanes, and yet in an extremely quiet block. The service of the hotel is graded 10. Super friendly, kind, nice, warm. The room is very clean and spacious, with a king-size bed perfect for a good night's sleep. Its general manager Dana Harel makes sure that her guests have the best experience possible every day: no wonder she is one of Tel Aviv's most respected hospitality professionals and widely recognized in her area. She personally goes from one table to the other at breakfast, to chat, give tips, exchange experiences and easily becomes friends with the guests. As a small boutique hotel, like the Market House, it also has no room service. But it has a nice rooftop terrace and a small gym. The daily rate costs on average 250 dollars.

The Norman: This can be considered the best hotel in town. In structure, size, stature and variety - even if it's not a skyscraper. There are 3 restaurants, a rooftop pool, dozens of rooms of different categories, a gym, a lobby bar, rooms and gardens for events, and private entrances. It is always full. It is rather considered the place to see and be seen. A frantic in and out every day. Its architecture is also stunning, a mix of art nouveau with Bauhaus, clean and chic. I particulary find The Norman a smarter choice during Summer time, since days are crazily hot and there are only two places you rather be: either at the beach or by a swimming pool. Daily rates usually start at 750 dollars.